New campaign supports families to cut back on sugar to tackle childhood obesity.

Change4Life launched its new campaign this month, which alerts parents to the surprisingly high amount of sugar in everyday products and provides them with ideas for healthier, everyday swaps. While children’s sugar intakes have declined slightly in recent years, they are still consuming around 8 excess sugar cubes each day, equivalent to around 2,800 excess sugar cubes per year. To help parents manage this, Change4Life is encouraging them to “Make a swap when you next shop”. Making simple everyday swaps can reduce children’s sugar intake from some products (yoghurts, drinks and breakfast cereals) by half – while giving them healthier versions of the foods and drinks they enjoy.